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About The MENA Travel Award Event


“Through the team spirit we will attain The Total Commitment and Synergy of our industry for reaching the ultimate in performance; we will corroborate professionalism in The Middle East and North Africa Travel Industry, and together we will make a True Difference”


To achieve excellence and eminent endurance in the Middle East Hospitality industry global aspiration, through:

  • Annually recognizing and rewarding real virtuosities and superior services in the Region.
  • Encouraging even higher standards and applaud the exceptional effort made by so many of the Industry members.
  • Stimulate the Hospitality competition spirit in order to reach higher levels of brilliances, within the region.
  • Motivate the cooperation and team work amongst the industry's various segments, develop value packages and better provide the end users with regional value added services.


On May 8th, 2008, the last evening of the ATM “Arabian Travel Market” in Dubai UAE :-

It was a night of surprises and delights at the MENA Travel Awards as over 700 of the industry's leading Companies gathered at the Al Bustan Rotana Hotel to celebrate the winners of this prestigious awards event.
There were a total of 81 awards given out in 18 different categories that included 5 and 4 star hotels, airlines, spas (separately located or within hotels), golf clubs, car rental, duty free, conference & convention locations, Fin Dinning Restaurants and tourism projects, These frontrunners, winners, have been virtuously selected by over 228,000 votes of the industry's end users, guests and clients. The glamorous evening included a reception, a four-course meal and excellent entertainment, in addition to the actual awards ceremony.

The online voting system in 2008 had enabled over 228,000 end users and travel and trade agencies across the region the opportunity to let the region know who they think are the best in the travel and hospitality Industry, further enhancing the value of the MENA Travel Awards as the professional's choice. More and more people now recognize the regional significance of achieving MENA Travel Award winner's status.

During this year's full evening of entertainment, where more than 700 top industry Leaders met at this spectacular gala dinner, the audience enjoyed an exquisite Gala Dinner as well as entertainment and high energy show.

With The Ministry of Culture, Youth, and Community Development as the Official Sponsor The 2008 event was sponsored by PricewaterhouseCoopers, TTN, Hcareers, Hotel Business Review Middle East, Rashid Printers, “ATC” TV, City 7 TV, Khaleej Times Techno Pro, Crystal Arc, Into-Development, Travel World, BLAX Photography, Hyundai, Exclusive Strings and Many other industry service providers.

The 2009 competition / RACE:

This event has been formed to annually to celebrate the skills, creativity, ingenuity and triumph of the Middle East and North Africa 's growing travel industry, while honoring the successful entrants in each of the industry categories; and those who are considered to be the best in their specific sector.

The MENA Travel Awards 2009 “ Hospitality Best of the Best “ Award will be presented to, once again, recognize top industry organizations who have shown the extra mile of success in the Middle East & North Africa's growing travel industry. This is no self-congratulatory exercise, or ‘best advertiser' award. It is a real opportunity to receive meaningful recognition from the Region’s travelers, guests, and customers while being highly recognized by both regional and international travel, and the hospitality industries.

The Awards are of great significance and, as such, demand proper measurement. The judges, as usual, will be the end-users and travel trade professionals, who will be asked to pay particular attention to the standards of the service and products they are evaluating. The final auditing of the Awards voting system will be carried out by the MENA Awards Sponsoring Auditors Worldwide.

Throughout other regions it has been stated clearly that the “CHA International” MENA Travel Awards are essential to the industry. The Travel Awards measure excellence. Hence, if your company has been in operation for at least the past twelve months, then you should enter the 2009 “ Hospitality Best of the Best “ Award now.

Being declared a finalist puts entrant up among the best in the industry. Being declared a winner (Platinum, Gold or Silver) is probably the highest honor the industry can grant. The organizer, “Consultants of Hospitality Administrators” (CHA International) would like to wish you the best of luck with your entries and the every success for your business in the coming year.

We look forward to celebrating the Middle East and North Africa Travel Awards “ Hospitality Best of The Best “ Award with you at the Arabian Travel Market on May 7th 2009 in Dubai , UAE

Who Should Enter

The MENA Travel Awards race is designed for:

  • Five and Four star Hotels/Resorts :- open to privately and internationally managed properties; any new property completed and operating (soft opening) before or between January and April 2009 is eligible
  • Airlines (Domestic & international)
  • SPA’s (freestanding or in hotels)
  • Golf courses (freestanding or in hotels)
  • Car rental Companies (domestic and international)
  • Duty free locations (airport or other)
  • Conference & Convention Centers (attached or freestanding)
  • Tourism projects (that are at least 50% in operation during the year 2007)
  • Fine Dinning Restaurants (freestanding or in hotels)

How to enter the 2009 Race:

Along with the entry form, your word-processed submission must be written, in relation to the selected category, in English, using no more than 500 words on plain white A4 paper and it should be as concise as possible, explaining WHY does your organization qualify for the selected category. Only Entrants of previous years who are entering the same Categories in 2009 do not have to re-submit this request.

Judging Criteria

The judges will be a combination of YOUR end-users, guests, customers and trade professionals.

The judges will be a combination of YOUR end-users, guests, customers and trade professionals.
As an Official entrant, two days after the enrollment dead line and the receipt of your enrollment payment you will receive your specific company's custom made “Electronic Voting Card” / website link, for each specific entered category, such you will distribute to your selected judges - end-users, guests and customers and trade professionals, for voting accordingly. Each entrant will be allowed a minimum of 150 voters per category entered. While you may send to more customers, only the FIRST 150 received qualified votes will be accepted into the voting post.
The final consolidation will be carried out through the specially and professionally designed electronic program systems, which is audited, inspected, and evaluated by Our teams and Sponsoring Auditors, WorldwideEach entrant will have the right to attend and or audit the FINAL general results / the ranked finalist's added total points. Top six nominees per category and consequently the top three Award winners points.  


The judging sources will rely on the entrant's own follow-up and follow through with their selected voting customers. The judges will be your selected combination of: :

  • Your immediate end-user guests / customers.
  • Your end-user travel trade professional (High volume Travel Agencies, Tour Operators....etc.)

To obtain points, your electronically submitted voting cards should provide the following full information required:

  • Completed voting cards by individual customers.
  • Completed voting cards by travel trade professionals (Registered and or AITA member)

The Electronic Voting cards will present to the voter a list of all of the given category's entrants / candidates. Each voter MUST choose the top best 3 entrants of his / her choice, in priority of preference, by selecting (in the specific boxes) his / her 1st, 2nd and 3rd choice of entrants accordingly. The category voting results will represent the number of points allotted to that entrant / candidate (One point per voting). Hence, each time a voter selects an entrant and submits; the selected entrant will automatically / electronically receive one point. The electronically designed system will, then, maintain an accurate number of votes / points per entrant and per category. Consequently, the Data Base program will consolidate and rank the top six nominees for each of the categories based on the number of points (Votes) received. Each time a voter submits his or her card, the following entities will immediately receive a copy of the vote:

  • The entrant (to keep track of their own votes and inventory of selected voters’ response).
  • The CHA's Event administration (to monitor the voting progress).
  • The Auditing Company (To inspect and evaluate the voting cards and its consistency / integrity).
  • The website Data Base program (To Calculate and consolidate the received points of each entrant, hence, identify and rank the entrants accordingly per category).

In order to assure the integrity of the voting system a random 20 calls per entrant per category will be made to voting customers / travel trade professionals and verification of voting will be conducted, hence, fair and balanced results are maintained.

Four weeks before the event evening, the Top six-Fifteen nominees, for each category, will be announced. Out of finalist six the top three winners (Platinum, Gold and Silver) will be determined by points count (After the FULL Audit) and they will receive the Award on May 7th Ceremony evening.


  • Best 5-star Business / Corporate Hotel
  • Best 4-star Business / Corporate Hotel
  • Best 5-star Leisure Hotel
  • Best 4-star Leisure Hotel
  • Best Conference / Convention Hotel
  • Best 5-Star new Hotel for the year 2007
  • Best 4-Star new Hotel for the year 2007
  • Best Environmental Hotel
  • Best Fine Dining Restaurant
  • Best Price value Hotel
  • Best Tourism project
  • Best Conference / Convention center
  • Best ME&NA airlines
  • Best Car Rental - International brand
  • Best Car Rental - Local brand
  • Best Duty Free
  • Best SPA
  • Best Golf Club

Entry Fee

While each entrant may enter more than one category, Each single category entry fee is: $ 275.00 USD

  • Please complete an Entry Form and submit
  • Your entry should be accompanied by an international bank draft, OR swift transfer prove
  • A receipted invoice will be issued immediately upon receipt of your entry fee
  • Payment or payment prove (In USD Only) must accompany the award entry application.


The closing date for entries is January 31st 2009 as voting will start on the First of February 2009


““There is a need to recognize the significant contributions of the travel, tourism and hospitality industry”, Said Dr. Sam Saker, President of CHA International the organizer, “We would like to change the widely held perception or stereotype that the Five Star hotels in Middle East are equivalent, in service and product quality, to the Four Star hotels in Europe and North America” Said Dr. Saker “We have better Products and services in the region and WE ARE OUT TO PROVE IT” he added “We are also encouraging Hotels, Airlines, Rent Car Companies to work together towards enhancing the service in our region and to “GET FURTHER AHEAD”. KEEP MOVING FORWARD.

The 2009 event Slogan is “Hospitality Best of the Best “Award … and the CHA teams are estimating over 182,000 – 192,000 votes from the industry's end users / guests in the coming year race for “Excellence”.

“While looking forward to the 2009 MENA travel awards winners of Platinum, Gold and Silver”, said Dr. Sam Saker, President of the event organizer “Consultants of Hospitality Administrators” (CHA) is proud of the region's dynamic spirit and the evenhanded end users assessments”.

"Hospitality Best of the Best" Awards

For further information please contact CHA / MENA Travel Awards:
Tel: +202 2644 3613 / 16 / 21 Fax: +202 2644 3616
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